Squirrel Appreciation Day – January 21, 2027

Squirrel Appreciation Day
Categories:
Tags:
PetWildlife
Where:
United States
Date change rule:
Every January 21
Holiday emoji:
🐿️

Squirrel Appreciation Day on January 21 invites us to celebrate the world’s most ubiquitous and often underestimated rodents. From their impressive acrobatic skills to their vital role in forest ecosystems, squirrels are fascinating creatures. Take time today to observe them, learn about their habits, and perhaps even offer a healthy, unsalted treat.

Want to sponsor Squirrel Appreciation Day? Learn how

Expected Squirrel Appreciation Day Deals

While we await official 2027 promotions, history shows that Squirrel Appreciation Day often sparks interest in wildlife-friendly products. Look for deals on squirrel feeders, birdseed mixes (often with squirrel-resistant features), and educational books about local wildlife from retailers like Chewy, PetSmart, and Tractor Supply Co.. Specialty nature stores might offer discounts on binoculars or outdoor photography gear. Local nurseries could feature sales on nut-bearing trees or plants that attract wildlife. We will update this page with confirmed live deals as January 21 approaches.

Platform Guide for Squirrel Appreciation Day

Instagram

Tag @nationaltoday_ and use #SquirrelAppreciationDay. Share adorable photos or short videos of squirrels in your local park or backyard, highlighting their unique personalities.

TikTok

Tag @www.nationaltoday.com and use #SquirrelAppreciationDay. Create a fun, fast-paced video showcasing squirrel antics, their amazing leaps, or even a ‘squirrel obstacle course’ in your yard.

X/Twitter

Mention @NatlToday and use #SquirrelAppreciationDay. Share interesting facts about squirrels, debunk common myths, or post real-time observations of these busy creatures.

Social Media Tips for Squirrel Appreciation Day

Individuals

Set up a safe, designated feeding area in your yard with unsalted nuts or seeds, away from bird feeders. Observe their behaviors and appreciate their natural agility and intelligence.

Creators

Produce a short documentary-style video about the different types of squirrels found in your region, or create a time-lapse of a squirrel burying or digging up its winter stash.

Brands

Run a 'Cutest Squirrel Photo Contest' with a relevant prize, encouraging user-generated content. Partner with a local wildlife rehabilitation center for a donation drive or awareness campaign.

Top Brands for Squirrel Appreciation Day

  1. Kaytee

    Founded in 1866, Kaytee is a leading manufacturer of food and accessories for wild birds and small animals, including a variety of squirrel-friendly feed mixes and feeders. They support backyard wildlife enthusiasts.

  2. Droll Yankees

    Established in 1969, Droll Yankees is known for its high-quality, durable bird feeders, many of which feature innovative designs to deter squirrels while still allowing birds to feed. They promote responsible wildlife observation.

  3. National Wildlife Federation

    Founded in 1936, the National Wildlife Federation works to protect wildlife and wild places. They advocate for habitat conservation and educate the public on coexisting with urban and suburban wildlife, including squirrels.

  4. Chewy

    An online retailer founded in 2011, Chewy offers a vast selection of pet supplies, including wild bird and squirrel food, feeders, and enrichment items. They cater to a wide range of animal lovers and their needs.

  5. Audubon

    The National Audubon Society, founded in 1905, is a non-profit environmental organization dedicated to bird conservation. While primarily focused on birds, their work often involves broader ecosystem health that benefits all wildlife, including squirrels.

  6. Planters

    Founded in 1906, Planters is a well-known American brand of snack foods, especially nuts. While primarily for human consumption, their wide variety of peanuts, cashews, and mixed nuts are popular (and often shared) with squirrels.

  7. Wildlife Rescue & Rehabilitation

    Many local non-profit organizations across the country specialize in rescuing, rehabilitating, and releasing injured or orphaned wildlife, including squirrels. They provide critical care and education on wildlife safety.

Squirrel Appreciation Day Hero

Christy Hargrove

Christy Hargrove, a wildlife rehabilitator in Asheville, North Carolina, is credited with founding Squirrel Appreciation Day. She established the day in 2001 as a way to encourage people to put out food and water for squirrels during the cold winter months. Her initiative aimed to highlight the often-overlooked charm and ecological importance of these common backyard creatures, fostering a greater understanding and appreciation for them.

History of Squirrel Appreciation Day

In 2001, wildlife rehabilitation specialist, Christy Hargrove, founded Squirrel Appreciation Day in Asheville, North Carolina. Christy created this day to encourage kind attitudes towards our bushy-tailed neighbors by setting out food and water for squirrels, and even allowing them to play with that bird-feeder you normally don’t want them touching. We might generally look at squirrels as being an unnecessary nuisance, but their existence is actually beneficial to the environment, and in urban areas, assists in park beautification. Albeit by accident, squirrels plant seeds (initially meaning to store away nuts to come back to when they’re hungry) which eventually grow into trees, thus assisting with forest renewal. They’re natures gardeners!

Up until the mid-19th century, squirrels weren’t present in American cities. In order to have squirrels in the middle of urban areas, you’d need to transform the landscape by planting trees and building parks. You also needed to change the way people behaved by discouraging them from shooting squirrels and encouraging them to start feeding the animals instead.

The first documented introduction occurred in Philadelphia’s Franklin Square in 1847. Boston and New Haven followed suit and brought in squirrels a few years later in 1850. The squirrel experiment had ended by the 1860s, when many squirrels had either passed or were killed amid concerns that they would disturb birds and lead to insect problems. But releases began again in the 1870s, this time on a larger scale as expansive parks were built in New York, Boston, Washington D.C., Chicago, and other major cities, providing a welcomed habitat for squirrels to live and thrive.

Squirrel Appreciation Day timeline

1847
Human Introduction

Squirrels are introduced to parks in small numbers to beautify and add interest.

1959
'Hokey Smokes!'

Rocket J. 'Rocky' Squirrel, the plucky flying squirrel, is introduced to The Bullwinkle Show and lasts five years as the best friend and ally of the Western moose, Bullwinkle.

1993
Skippy and Slappy

Aunt and nephew Animaniacs duo Skippy and Slappy Squirrel take over television screens with their own animated segment.

2001
A Day Is Squirrelled

Christy Hargrove coins National Squirrel Day and says you can make of it what you want, as long as it's in the name of squirrel positivity!

Squirrel Appreciation Day FAQs

When is Squirrel Appreciation Day?

In 2027, Squirrel Appreciation Day is observed on Thursday, January 21. This fixed date offers a consistent annual reminder to acknowledge our furry friends.

How many species of squirrels are there?

Globally, the squirrel family boasts nearly 300 distinct species. These range from the tiny African pygmy squirrel to the large Indian giant squirrel, showcasing an incredible variety in size, habitat, and behavior.

What role do squirrels play in the ecosystem?

Beyond their role as accidental planters, squirrels also contribute to soil aeration as they dig for buried food. They are also a food source for various predators, helping to maintain the balance of the food web within their habitats.

Why do squirrels bury nuts?

The act of burying nuts is a vital part of a squirrel’s winter preparation. While they recover the majority of their stashes, the nuts they forget contribute significantly to the growth of new trees, making them unintentional foresters.

Squirrel Appreciation Day Activities

  1. Build a squirrel obstacle course

    Help squirrels celebrate the day by building the most imaginative obstacle course for your neighborhood squirrels and then film them tackling it, and post it for tips and feedback online. Accompanied by the Mission Impossible theme, this is a really good way to appreciate the squirrel in your life.

  2. Dress your dog up as a squirrel

    One of the best things about squirrels is that you can dress your dog up as one, and then take a load of pictures of your dog, and everyone will not only love your dog more, but also, love squirrels more.

  3. Say the word “squirrel” a lot

    Not all words carry quite the delight of this one, which for some reason seems to capture the rapid, eager balance and wiliness of the beloved animal. In Scrabble, the word scores 17 points, and that’s if you don’t happen to capture any triple word scores, but perhaps the most delightful thing about it is to simply repeat it, over and over, perhaps altering the pitch, cadence, and volume, until you either crack up laughing, or simply crack up. You know why? Ask Christy Hargrove. Because like Christy Hargrove said, you can do with this day what you want.

Why We Love Squirrel Appreciation Day

  1. It got bigger than anyone ever thought

    When Christy Hargrove started National Squirrel Appreciation Day back in 2001, she didn’t really think it would be a big deal. Christy Hargrove just said people should do whatever they think is right to celebrate National Squirrel Appreciation Day. Maybe put something on Twitter with a hashtag, wrote Christy Hargrove, on the Internet, about National Squirrel Appreciation Day. Little did she know what a success this day would become in just a few short years. A little bit like the humans who introduced small numbers of squirrels to America’s parks in the 1850s, just to make them look a little more interesting.

  2. It celebrates the squirrel’s cunning and duplicity

    As you know, squirrels bury nuts. But did you know that they often will only pretend to bury those nuts, in a sort of fake move, because they know that they’re being watched? Sometimes, squirrels will pretend to bury a nut, walk away, then come back to it as many as five times, removing it and putting it somewhere else until they’re certain that they weren’t being watched.

  3. Three words: Squirrel obstacle courses

    If ever there was an animal with more tenacity in its pursuit of food, we do not know of it. A quick Internet search for “squirrel obstacle courses” will yield some remarkable videos, and there’s something really delightful and deeply inspiring about watching these beautiful creatures use their tails for balance in the searching-out and devouring, or storing, of nuts.

Squirrel Appreciation Day dates

Year Date Day
2027 January 21 Thursday
2028 January 21 Friday
2029 January 21 Sunday
2030 January 21 Monday
2031 January 21 Tuesday